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BMW 3 Series Edition Range
BMWs drive for a bigger slice of retail sales continues apace with their value-packed 3 Series Edition range. Andy Enright reportsHow things change. Wind the clock back a few years and a BMW was the sort of car that senior executives and directors drove, the majority of the Munich companys sales coming from private buyers enamoured at the prospect of the ultimate driving machine. These days the BMW that has just muscled you out of the way is likely to be driven by a fleet user who realised that it didnt cost much more over the course of three years than a well specified Vectra or Mondeo. With this ubiquity has come a slight softening of retail sales, something BMW is keen to combat with the 3 Series Edition models.
BMWs drive for a bigger slice of retail sales continues apace with their value-packed 3 Series Edition range. Andy Enright reportsHow things change. Wind the clock back a few years and a BMW was the sort of car that senior executives and directors drove, the majority of the Munich companys sales coming from private buyers enamoured at the prospect of the ultimate driving machine. These days the BMW that has just muscled you out of the way is likely to be driven by a fleet user who realised that it didnt cost much more over the course of three years than a well specified Vectra or Mondeo. With this ubiquity has come a slight softening of retail sales, something BMW is keen to combat with the 3 Series Edition models.
