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BMW X6 : WEIRD SCIENCE
Pioneering new market sectors can either be fabulously lucrative or end in ignominious failure. Andy Enright wonders where BMWs innovative X6 will end up.Sometimes you have to wonder. I have a suspicion that senior executives at car manufacturers must occasionally write the names of types of cars on pieces of paper, fold em up, pop them in a hat and draw pairs out at random. Its possibly the only excuse for the Renault Avantime (coupe/people carrier), the Fiat Sedici (supermini/4x4) or the Citroën C3 Pluriel (convertible/you tell me). It wont have escaped your attention that none of these cars have been wildly successful, but when a manufacturer does get it right as, say, BMW did when it brought the X5 to market, combining the handling of a sports saloon with the appeal of a big 4x4, the payoff is huge. BMW think they have another winner with the X6 Sports Activity Coupe.
Pioneering new market sectors can either be fabulously lucrative or end in ignominious failure. Andy Enright wonders where BMWs innovative X6 will end up.Sometimes you have to wonder. I have a suspicion that senior executives at car manufacturers must occasionally write the names of types of cars on pieces of paper, fold em up, pop them in a hat and draw pairs out at random. Its possibly the only excuse for the Renault Avantime (coupe/people carrier), the Fiat Sedici (supermini/4x4) or the Citroën C3 Pluriel (convertible/you tell me). It wont have escaped your attention that none of these cars have been wildly successful, but when a manufacturer does get it right as, say, BMW did when it brought the X5 to market, combining the handling of a sports saloon with the appeal of a big 4x4, the payoff is huge. BMW think they have another winner with the X6 Sports Activity Coupe.
